Tag
Career
3 articles
How AI Changes the Salesforce Consulting Model
·8 min read
The economic shifts AI is bringing to Salesforce consulting — what's getting cheaper, what's getting more valuable, and what the agency model looks like now.
The CTA Certification: Why I Stopped Pursuing It
·8 min read
I spent a year prepping for the Salesforce CTA review board, then withdrew. The honest reasoning: the cost, the breadth trap, and what I chose to do instead.
15 Years on Salesforce: What I'd Tell My Day-1 Self
·8 min read
Fifteen years of Salesforce, ten orgs, three major platforms shifts, and a long list of mistakes. The lessons I'd pass back to the version of me who started in 2010.