Tag
Opinion
7 articles
The 80/20 of Salesforce: The 20% of Features That Deliver 80% of Value
After fifteen years on the platform, the pattern is clear: a small set of unglamorous features carries almost all the value. Here's the 20% I protect first.
How AI Changes the Salesforce Consulting Model
The economic shifts AI is bringing to Salesforce consulting — what's getting cheaper, what's getting more valuable, and what the agency model looks like now.
The CTA Certification: Why I Stopped Pursuing It
I spent a year prepping for the Salesforce CTA review board, then withdrew. The honest reasoning: the cost, the breadth trap, and what I chose to do instead.
Salesforce Consulting in Australia: Market Reality in 2026
An honest read on Australia's Salesforce consulting market in 2026 — the two-tier split, real day rates, the offshore ceiling, and where boutiques win.
The Real Cost of Salesforce Technical Debt
Technical debt on Salesforce has a real interest rate, and it compounds where you don't look. How I measure it, cost it, and decide what's worth paying down.
When Salesforce Is the Wrong Choice (Yes, Really)
I sell Salesforce architecture for a living, and sometimes the advice is to walk away from the platform. Here's how I decide when Salesforce is the wrong tool.
15 Years on Salesforce: What I'd Tell My Day-1 Self
Fifteen years of Salesforce, ten orgs, three major platforms shifts, and a long list of mistakes. The lessons I'd pass back to the version of me who started in 2010.